According to the study prepared by Zed Digital, sponsored by Microsoft Advertising , the mobile phone market is experiencing its adolescence is that not only use mobile Internet access has grown by 90% compared to the wave of 2009, but, the audience is increasingly in the terminals, spend more time and connects with more frequency.
According to the fourth wave, the deployment of companies like Google, Microsft Apple or have contributed significantly to boost this industry, redefining the concept of device and driving the movement to use the data, which makes mobile on a platform as an advertising channel and e-commerce.
Based on what has changed from the third wave, it is remarkable the importance of the recommendation. 60% of phone users has changed in the last year and 53% already use Internet frequently, compared to 28% in 2009. Also, for wireless access grows. Mapi
Merchante According , head of research at Zenithmedia " the user loses the means technology" and in this case, is the segment over 25 years the most widely connected via wifi . On the other hand, has access social networks has increased by 272% over 2009 and 40% of users who use mobile phones for Internet access, entering and participating in the networks, usually to take advantage of downtime.
As applications, 70% of free downloads is that "the Users costs you pay for everything "qualifies Merchante, so brands should focus its efforts on" compelling applications and content that is useful for users "especially considering that one in two people download what a friend, colleague or family member advised.
The geolocation , on the other hand, still emerging. 73% of respondents said that it seemed interesting information on brand around it, but so far only 14% use it, and that the 45.57% would be willing to receive advertising on their mobile, especially if you offers loyalty points or any compensation.
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