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newsletters subscribers demand value

The newsletters are now a major source of consumer information, to the extent that each user has subscribed to an average of 6.3 newsletters, concludes a study conducted in Germany by ContactLab .

tourism, travel and Internet services providers are the dominant themes in newsletters to which the consumer subscribes.

ContactLab The report shows that the number of subscriptions newsletters to increase progressively with age, although no relevant differences were found between genders.

other hand and according to the study, the number of users subscribing to more than ten newsletters fell sharply in the last year. If in 2009 the proportion was 23%, the percentage is now only 8%, which shows that the consumer is increasingly demanding and difficult to please.

There are, however, other data contradict the conclusions of the report. Rolf Anweiler , Vice President of Marketing and New Markets specializes in email marketing company eCircle published last August, a study that refutes the results developed by ContactLab. " Our report concluded that during the summer of 2010, 17% of users surveyed were subscribers of ten or more newsletters " said Anweiler. " E-mail is today, as it was before, the most universal and personal link between the consumer and business e-commerce " he dded. Direct Marketing Account

that match what ContactLab studies and eCircle is that consumers are increasingly demanding and demand more value to the newsletters you receive. " The added value is very important for the customer. I think it much more when you subscribe to a newsletter. In addition, the client does not require any price discounts as you receive a commercial email. What we really want is action and exclusive offers interesting, "he said Anweiler.

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Níjar Almeria City Council convenes a place in the communication area

The Gazette the Andalusian (BOJA) dated October 27, published an edict from City Hall Níjar (Almería) which are announced bases to govern for the provision of a parking Journalist template vacancy in the workforce, through the tender system - opposition free, and for which one must be in possession of evidence of Bachelor Information Sciences, Journalism branch.

The Journalist Square Group A1 (I), equipped with the basic pay at any time set for the group treated the law of the Statute the civil service and the additional remuneration in accordance with the relationship jobs Níjar City Council.

The deadline for request is 20 calendar days from the day following the publication in the Official Gazette . The form will be provided by the secretariat of the Council.

The selection procedure consists of two phases. In the first contest, will take into account the merits and services to government, academic, training courses and passing a test basis in the field of management. The opposition consists of three exercises, with compulsory and qualifying, in writing, two themes, blocks I and II, a second also written two other themes, blocks III and IV, and a third practice of in the performance of work or course. The points of the contest will join the opposition, for the purpose of establishing approved the final order.

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investment in media advertising in Spain grew by 2.6%

investment in traditional media advertising grew 2.6% between January and September 2010, reaching a volume of 3,762.1 million euros, compared to 3.666 million recorded in the same period last year, according to Infoadex .

In this way, the market adds its third quarter with positive evolution, with the film, an increase of 49.4%, Internet (12.8%) and television (7.1%) that show faster recovery after the crisis has passed through the sector, as a result of reduced advertising.

For revenues, in these nine months, the television is still the most advertising revenue, with a total of 1767.3 million euros, followed by newspapers, 801.9 million, the radio, 385.8 million, the magazines, 289.8 million; outdoor advertising media, 264.5 million; Internet, 195.5 million, the Sunday, 46.9 million film, 14 million.

Newspapers have reported in these nine months fell by 4.8% of its advertising revenue, though they remain the second half of their absolute level of advertising investment. Magazines and radio are the other media have also seen their incomes decrease, with falls of 2.5% and 1.1% respectively.

While the Internet has increased four-fold growth from the same period in 2009, although the amount of advertising revenue from digital media is still lower than the television, newspapers, radio, magazines and outdoor ads and only outperforms proprietary and film.

Regarding television, the biggest growth in advertising expenditure recorded in the DTT generalist televisions than analog source, and payment, which recorded a growth of 152.5% and 41.1% respectively, although the bulk of the business continue to have the group of national and regional television stations already broadcast in analog.

So Antena 3, Telecinco, Cuatro and The Sixth have increased their advertising spending the first nine months of 2010 by 2.5% to an amount of 1472.9 million euros, which meant that its market share within the average is 83.3%.

This market share implies a reduction of 3.8% over the previous year. However, as explained Infoadex, being collected on this group in 2009 TVE investment that away this year, the market shares of individual components have been "substantially increased in this period."

In turn, the advertising investment in the group of regional TV stood in the first nine months of the year in the amount of 198.7 million euros, 23.5% more than the 160.9 million that recorded in the same period in 2009. This development has the market share of this group of broadcasters to 11.2%. TDT

Other general have evolved with a "strong growth " of 152.5%, reaching a turnover of 49.9 million over 19.8 million they had in the first three quarters of last year, reaching a 2.8% share of the market.

have also shown a "very positive performance " premium channels, representing a growth of 41.1% and an absolute figure of 45.7 million, putting its share at 2.6% in the first nine months of 2010.

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Princess of Asturias will participate in Merida at a conference on media and education

The Princess of Asturias visit the next day, November 5 Merida to inaugurate the First International Congress " Media in the Classroom 2.0 " as reported from Assembly of Extremadura and Government Delegation in the region of Extremadura.

The opening ceremony, which will also include the presence of President of the Board, Guillermo Fernández Vara , and the Assembly, Juan Ramón Ferreira , give way to the conference organized by the radio educational "Dialogues , which has been working with for years Extremadura Parliament and aimed at" bring the reality of the media to the educational community and discuss the relationship that currently exists between the two sectors . "

To this end, the forum program will involve a large group of professionals in the media " proven experience" as a journalist, broadcaster and president of the Academy of Sciences and Television Arts Spain, Manuel Campo Vidal that the conference will provide under " Education and Communication: Teacher to be ."

subsequently held the roundtable " Media Education, which will involve itself Manuel Campo, the director of" Today, Angel Ortiz Dávila , the editor of the Newspaper School, Married Mary Vieira and former head of the Communications Office of the Department of Education Xunta de Galicia, José Manuel Vila Chantres .

will also take part in charge of Education "The Country , Juan Antonio Aunión , journalist, teacher and writer Osés Beatriz García , and as moderator, the director of The Education Gazette Extremadura, Laura López Santos.

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(Photo taken in February 2007)

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.
met personally with Mother Teresa of Calcutta in Madrid.
Your generosity and affection, made it possible for us to be sharing bits of life: you, the humility bright, large, powerful, full of force that brings peace.
Mine, immersed in a whirlwind of struggles and feelings that shook me relentlessly.

My heart still has those moments deep vibrating chest.

I then was afraid of all that my hands showed me, were like windows through which I looked out the feelings and deepest vibrate others.
For many years I did not know what to do with all that ...

She put her hands on mine and almost speechless, I removed all fears.

Mother Teresa of Calcutta said: " The healing hands are the hands that transmit love " . And that was the way that I was to move forward in my personal life and my work.

My heart is reconciled with the gift of my hands.
Since that day, I knew where and how would the way I work and live.

been many years ...
but when it falters,'m still on my hands,
the warmth and strength of theirs.

Nothing happens, everything is stored in the soul.

Bigger and small, everything is to win all love to win.

How can we not lived to witness it? How can we deliver?

Thanks to you always, welcome. Celeste

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Pilar Caro, former dircom Telemadrid, the new director of the Foundation's

Pilar Caro, director date Communication of the Entity Radio Televisión Madrid, has been named director of the Foundation Conexus. A journalist by profession and a Masters in Business Administration by the Instituto de Empresa , Caro was named dircom Telemadrid in January 2009 to replace Ana Vaca de Osma .

Previously, Caro has been responsible for communication of Ministry of Culture, Education and Sports of the Valencia, director of Radio Contents Valencian Autonomous ; delegate Channel 9 in Madrid, responsible for Merck Communication And delegate newspaper Las Provincias. " Conexus

Foundation is chaired by businessman Javier Serratosa and is the attorney general secretary Manuel Broseta . The purpose of this institution is to promote cooperation between Valencia and Madrid in areas of mutual interest and promote initiatives in economic, social and cultural approach to both communities.

Since its inception, the foundation has been working on designing an action plan in order to be fully operational early next year. Pilar Caro will head, still There is no substitute in Telemadrid, according to a spokesman for the regional channel.

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Conexus Newspaper circulation in the United States fell by 5%

The circulation of the major U.S. print media fell 5%, according to the latest circulation figures released biannual trade publication in the media industry Editor and Publisher, but this percentage is lower than the previous year.

The magazine notes that, according to data compiled by the Audit Agency Circulation, the six months ended September 30 fell by 5% of circulation daily editions and 4.5% for Sunday editions.

The decline in U.S. newspaper circulation is caused by the lack of advertisers and the rivalry with digital media, and was more moderate during the period between April and September 2010 than in the same months of 2009, when the fall in the daily edition is 11%.

According to published figures, the daily circulation of The New York Times fell 5.5%, reaching 876,638 copies. Fortune Best

had the Wall Street Journal and USA Today, which ranks first and second copies of the least lost. In the case of the Wall Street Journal, rose 1.82% and has a circulation of 2,061,142 copies, while USA Today, which until last year was the leading newspaper in the U.S. by sales, fell 3, 7% daily edition, up to 1.8 million.

newspaper Newsday has been the newspaper that has staged a strong fall down 12% to 314,848 copies.

Other newspapers also have been damaged during the last six months have been the San Francisco Chronicle and experienced Houston Chronicle a loss of 11%.

Among those who have succeeded in increasing its circulation the newspaper stands Dallas Morning News, with an increase in circulation of 0.3%.

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Gosia Pajkowska, new head of communications Vent-Privee.com in Spain

Pajkowska Gosia has been named the new head of Public Relations and Communication Vente-Privee.com in Spain, company that will assume responsibility for enhancing their image through the implementation of a local communication strategy in our country.

Pajkowska

's appointment, which comes from the communications consultancy Weber Shandwick is part of the commitment the company private on-line sales is doing for the English market, whose communication was maintained far from its headquarters in Paris.

Pajkowska will thus become the contact of the media in Spain and its mission is based mainly on adapting the company's global strategy to reality in the English market.

The new head of communications will reinforce the brand image to their target audiences, conducting corporate communication activities, B2B and B2C , and work providing support to the Directorate General of the company in Spain and the sales and marketing team. Journalist

Pajkowska Gosia training has developed his career in the news agency Europa Press and has worked with various foreign media.

In the area of \u200b\u200bcommunication, has worked in support of press at the Mutua Madrilena Masters Series , and in recent years has developed his professional work as senior consultant in communications agency Weber Shandwick, where she managed communication corporate and retail customers in the area of \u200b\u200bTechnology and Brand Experience .

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Juan Calvo-Sotelo, new dircom of Astur Gold

Juan Calvo-Sotelo has been appointed communications director Astur Gold the company operating the gold mine in Tapia de Casariego, where you will remit to improve image of the company, which dragged on for time critical to the project that seeks to extract gold beneath Salave lakes in Asturias.

Juan Calvo-Sotelo is the son of former Prime Minister, Leopoldo Calvo Sotelo , former mayor of the Asturian town of Castropol and current PP spokesman in this council.
The Calvo-Sotelo's decision to accept this position and support the use of the site has surprised many, since it was an outright rejection of the position of the PP in Asturias on the mine, which has always been in opposition.

The popular councilman and spokesman of the PP in Castropol, occupations that do not leave to take this new job. " Councillors may have another job, so I will continue to make compatible both work," he stated.

Astur Gold Company has decided to sign the formation popular for its industrial chemical as well as fluent in English and French and have great experience in politics and business.

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Javier Fernández Arribas, new political consultant Masclaró Mantiñán

Javier Fernández Arribas has joined the communications agency Másclaro as a consultant for political communication. Thus, this group dedicated to providing communications solutions to businesses, institutions, governments and political parties goes a step further after the signing of José María Muñoz Gimeno as head of the Valencian Community. PR Account

Másclaro News that bet so to become a benchmark in the field of didactic treatment of communication consulting for clients who need to corroborate the relationship between effective communication and results.

Arribas, who led reports and programs Punto Radio for 6 years, is now a political analyst for 24 hours TVE, CNN + , Telemadrid, Diariocritico, R21, Punto Radio and COPE.

was also deputy director of Colpisa , deputy director of Onda Cero Informative and diplomatic correspondent and international COPE and The Independent.

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Lorena, new accounts supervisor Auriga

Lorena Mantiñán has been named new supervisor of accounts marketing and communications consultant specializing in the automotive world Auriga. Mantiñán will be responsible for accounts such as BMW or Mini , thus strengthening the unity of accounts directed by Raquel Guerrero .

Mantiñán, which comes from the agency Creative Center D Ommo , a degree in Advertising and Public Relations for Complutense University of Madrid.

This began his career training nine years ago and has since been linked to automotive companies like communicate with most or Delfin Group.

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The British have a new paper in compressed version for 22 cents

The British have a new daily general to be published Monday through Friday at the same price, 20 pence (22.6 cents euros), The Sun the cheapest and most widely circulated tabloid.

" I " as is simply called, is published by the publishing of his older brother, The Independent newspaper that costs, however, one pound (1.13 euros), as well as other similar journals in this country except Financial Times, which is priced at two pounds.

Its owner is the Russian oligarch Alexander Lebedev , director of the Independent Print group, which acquired The Independent in 2010 for the symbolic sum of one pound and also owns the London Free afternoon Evening Standard and co-owner, along former Soviet President Mikhail Gorbachev , the Russian newspaper Novaya Gazeta .

"I" is a newspaper that calls itself " quality, full color, with a total of 56 pages, including advertising, and various sections: general news, opinions, reports, business (economics) and sports, plus a TV guide.

The information is generally brief, very different in-depth treatment they are subjected in other papers addressed quality issues, especially domestic ones.

" news readers with little time, especially those who take public transportation to get to work, have long complained they are inundated with information and do not have time to regularly read a quality newspaper " , said Andrew Mullins, executive director of the group. In its editorial

presentation, the editor, Simon Kelner says that "I" is not " just a new day, but a new type of journal for busy people and living a modern life ."

"I" is " full of news, opinion, entertainment, business and sports pages, but all presented for the rapid consumption. It's the perfect way to start the day an intelligent reader, and at a price much lower than cappuccino, "writes Kelner.

The emergence of this new journal in line with falling circulation of newspapers, since according to industry sources, the joint roll the eleven major national newspapers fell by 5.75% on average last year to 10.3 million.

-called day of "quality have suffered more this fall that the tabloid, which are much cheaper, and thus runs The Daily Telegraph, The Times and The Guardian fell more than 10 percent last year.

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Google is committed to research in digital journalism

Google has decided to donate no less than five million dollars for research in digital journalism in a clear attempt to soften its relationship with the media, with the argument that journalism is concerned as necessary to maintain the health of democracy.

" Let's focus on working with media groups to develop better products for users and we believe it is essential to encourage innovation from the base " explained from Google.

Of the total grant, two million will be allocated to the programs of the Knight Foundation U.S. and another three million others try similar projects in other countries newspaper dare to experiment and to help journalists to move digital information.

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New communication officers in the Ministries of Foreign Affairs and Health

The recent remodeling of the Interior and arrival of new ministers to his new responsibilities will inevitably involve the transfer of their teams, most notably those responsible for communication. In this way, are already producing new arrivals dircom ministries, starting with the appointment of the new communications director Ministry of Foreign Affairs and Cooperation, Maria Jesus Garcia Gonzalez . Trinidad Jiménez

has chosen well for which has been its dircom from his time at Madrid City . This professional management has conducted the first communication with the Consistory Jiménez Madrid and later in the Secretary of State for Latin America and during his time as Minister for Health and Social Policy , so his appointment was one of the expected within the government communication departments.

Meanwhile, Carmen Santos , will join Gonzalez Garcia as it leaves the Ministry of Health . The journalist manages the communication of Leire Pajin since 2009, the year he left the cabinet of President Vicente Álvarez Areces Spaniard to join the team of the newly appointed Health Minister in the spokesmen of the PSOE .

Before joining the cabinet of political communication, Carmen Santos completed his university course in newspapers like Avilés's voice, until he got his post as editor in 1993. While working for this newspaper, also carried out partnerships with other newspapers in the region such as La Voz de Asturias or Trade, and even less presence and less commonly, Carmen also worked in local television ; Tele Gijón.

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