The British have a new daily general to be published Monday through Friday at the same price, 20 pence (22.6 cents euros), The Sun the cheapest and most widely circulated tabloid.
" I " as is simply called, is published by the publishing of his older brother, The Independent newspaper that costs, however, one pound (1.13 euros), as well as other similar journals in this country except Financial Times, which is priced at two pounds.
Its owner is the Russian oligarch Alexander Lebedev , director of the Independent Print group, which acquired The Independent in 2010 for the symbolic sum of one pound and also owns the London Free afternoon Evening Standard and co-owner, along former Soviet President Mikhail Gorbachev , the Russian newspaper Novaya Gazeta .
"I" is a newspaper that calls itself " quality, full color, with a total of 56 pages, including advertising, and various sections: general news, opinions, reports, business (economics) and sports, plus a TV guide.
The information is generally brief, very different in-depth treatment they are subjected in other papers addressed quality issues, especially domestic ones.
" news readers with little time, especially those who take public transportation to get to work, have long complained they are inundated with information and do not have time to regularly read a quality newspaper " , said Andrew Mullins, executive director of the group. In its editorial
presentation, the editor, Simon Kelner says that "I" is not " just a new day, but a new type of journal for busy people and living a modern life ."
"I" is " full of news, opinion, entertainment, business and sports pages, but all presented for the rapid consumption. It's the perfect way to start the day an intelligent reader, and at a price much lower than cappuccino, "writes Kelner.
The emergence of this new journal in line with falling circulation of newspapers, since according to industry sources, the joint roll the eleven major national newspapers fell by 5.75% on average last year to 10.3 million.
-called day of "quality have suffered more this fall that the tabloid, which are much cheaper, and thus runs The Daily Telegraph, The Times and The Guardian fell more than 10 percent last year.
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