investment in traditional media advertising grew 2.6% between January and September 2010, reaching a volume of 3,762.1 million euros, compared to 3.666 million recorded in the same period last year, according to Infoadex .
In this way, the market adds its third quarter with positive evolution, with the film, an increase of 49.4%, Internet (12.8%) and television (7.1%) that show faster recovery after the crisis has passed through the sector, as a result of reduced advertising.
For revenues, in these nine months, the television is still the most advertising revenue, with a total of 1767.3 million euros, followed by newspapers, 801.9 million, the radio, 385.8 million, the magazines, 289.8 million; outdoor advertising media, 264.5 million; Internet, 195.5 million, the Sunday, 46.9 million film, 14 million.
Newspapers have reported in these nine months fell by 4.8% of its advertising revenue, though they remain the second half of their absolute level of advertising investment. Magazines and radio are the other media have also seen their incomes decrease, with falls of 2.5% and 1.1% respectively.
While the Internet has increased four-fold growth from the same period in 2009, although the amount of advertising revenue from digital media is still lower than the television, newspapers, radio, magazines and outdoor ads and only outperforms proprietary and film.
Regarding television, the biggest growth in advertising expenditure recorded in the DTT generalist televisions than analog source, and payment, which recorded a growth of 152.5% and 41.1% respectively, although the bulk of the business continue to have the group of national and regional television stations already broadcast in analog.
So Antena 3, Telecinco, Cuatro and The Sixth have increased their advertising spending the first nine months of 2010 by 2.5% to an amount of 1472.9 million euros, which meant that its market share within the average is 83.3%.
This market share implies a reduction of 3.8% over the previous year. However, as explained Infoadex, being collected on this group in 2009 TVE investment that away this year, the market shares of individual components have been "substantially increased in this period."
In turn, the advertising investment in the group of regional TV stood in the first nine months of the year in the amount of 198.7 million euros, 23.5% more than the 160.9 million that recorded in the same period in 2009. This development has the market share of this group of broadcasters to 11.2%. TDT
Other general have evolved with a "strong growth " of 152.5%, reaching a turnover of 49.9 million over 19.8 million they had in the first three quarters of last year, reaching a 2.8% share of the market.
have also shown a "very positive performance " premium channels, representing a growth of 41.1% and an absolute figure of 45.7 million, putting its share at 2.6% in the first nine months of 2010.
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